The Beginning of Wisnewski Beauty
The best ideas often come from everyday life. For Lisa Wisnewski, the spark came while caring for her own brows and realizing there had to be a healthier, more effective way to nurture them.
The Eyebrow Obsession
Lisa's thing with eyebrows started when she was fifteen. She noticed something most people miss: eyebrows can completely transform your face. They change your expression, make you look younger or older, even shift how you see yourself.
At a time when thin brows were the trend, Lisa chose to embrace her natural shape. She studied how they framed her face and created balance. But there was one problem—there wasn't a proper tool to take care of them.
The Toothbrush Hack
Like many people, Lisa got creative. She started using her kids' German toothbrushes to brush and stimulate her eyebrows. It worked surprisingly well—her brows looked healthier and more polished. Even Alexa Chung admitted to doing the same thing in a Vogue feature.
But toothbrushes weren't perfect. The bristles were too harsh on delicate skin, they felt clumsy to use, and finding good replacements was a pain.
The Lightbulb Moment
One quiet morning before sunrise, standing at her bathroom window, it hit her. Instead of searching for the perfect toothbrush, why not create something better?
With help from an engineer experienced in medical device design, Lisa started developing what would become the first Wisnewski Beauty brush. After testing multiple prototypes, she knew the ninth version was special. It was ergonomic, precise, and designed specifically for eyebrows—unlike anything at Sephora or anywhere else.
"It was so exciting to realize we were onto something the beauty industry had not even touched yet," she says.
More Than Just Business
But this wasn't just about solving a beauty problem. Lisa had been building a career in finance and even won Merrill Lynch's Southeastern Client Excellence Award. The long hours left little time for the life she really wanted, especially after becoming a mom to her sons.
"I wanted to show the boys that you can live your dream," she says. "And even more important, that having a dream is living it."
The company's growth has mirrored her own personal journey. "The development of the company has been in direct correlation with my own self-development. It has taken love, time, patience, strength, and fortitude. My gratitude to God fills me with all that I have every day."
What We're About
Wisnewski Beauty began with a simple question: how can we care for our brows in a healthier, more intentional way? That curiosity turned into a tool we’re proud to share, and it continues to guide everything we create today.
